US shopkeepers may face jail if they sell Kerrygold
A ban by the US state of Wisconsin on Kerrygold butter has raised the ire of consumers there and it seems it's centred around a 47-year-old state law.
Kerrygold butter has become a staple for many Americans who follow the low-carb, high-fat (LCHF) and Paleo/Caveman diets, which promote the use of grass-fed butter as the best form of fat. Many US consumers use Kerrygold butter in coffee instead of milk.
Kerrygold is the number one imported butter and the number three overall butter brand in the US.
However, a law from 1970 in the state means that all butter which is intended for commercial use must be put before a panel of experts and issued a letter grade for quality.
Because Kerrygold is made in Ireland it is not subjected to the same regulatory controls and Wisconsin is laying down the law.
Violating the butter law can result in fines upward of $1,000 (€950), or jail terms of six months.
Ornua, which owns the Kerrygold brand, has strong links in Wisconsin since it bought the Wisconsin-based Thiel Cheese and Ingredients.
It's understood that the company had no idea selling Kerrygold in Wisconsin was illegal until the state began contacting distributors about the law.