Ireland is the only country where all our dairy farms are monitored for green credentials and where waste, energy, animal feed and every last input is measured and accounted for.
Yet both the World Health Organisation and HSE policy is to encourage mothers to breastfeed rather than use formula milk in the early months. The WHO guidelines recommend breastfeeding for the first two years.
Earlier this month, a photo emerged of Taoiseach Enda Kenny at the opening of Glanbia's new infant formula plant in Belview, Co Kilkenny. Kenny was feeding a baby infant formula. Just out of the shot, EU Agriculture Commissioner Phil Hogan and Glanbia's Jim Bergin were doing the same.
"I was enraged when I saw this picture," says Krisia Lynch from AIMS, the Association for Improvement in Maternity Services. "It was outrageous. On one hand you have the Department of Health saying breastfeeding babies is policy, then here's the Department of Agriculture encouraging and selling this baby formula message.
"We can guess which of the two is the stronger lobby group."
Glanbia's infant formula is used by parents in West Africa, the Middle East, Asia and central America.
Their new factory is the largest single infrastructure investment in Ireland by an Irish company since the construction of Ardnacrusha in 1929. When I contacted the Taoiseach's office on the photo, their comment was that the plant is expected to contribute an estimated €400m a year to the Irish economy and provide around 1,600 jobs as a result of the extra dairy activity.
This baby formula boom is hugely valuable in the multiplier effect of income spread in rural areas. To suggest to these workers that what they are making is wrong is incorrect.
But are there are questions to be asked about who we sell formula to, and how?
"Our tiny little country manages to feed 10pc of the children of the world with artificial milk," says Krisia Lynch. "While on the other hand professionally here, the message on breastmilk is being re-written.
"It's not now 'breast is best' but 'normal'. So your baby has a normal response to immuniolgical diseases, gestational diabetes, Crohn's disease etc, with the underlying message that if baby is not fed human milk, it will have a sub-optimal response."
In the 1970s, infant formula companies began to see their first backlash as they began selling the product in developing countries. To make up a baby's bottle you must have a clean bottle, and a clean water supply.
Many companies came in for abuse and scrutiny on how health workers and doctors were incentivised to sell baby powder to mothers where breastfeeding was clearly the safest option.
Children died and legislation was changed. In 1981, the UN World Health Assembly ruled that baby formula companies are not allowed influence health professionals on advising mothers.
Unfortunately this doesn't always work. A recent report by Save the Children accused Nestlé in Pakistan of handing out branded items to health workers and free samples of formula and bottles to maternity facilities.
Ireland gives around €600m to the developing world annually. We give aid to rural farmers and increasingly women to form micro-businesses that will earn them surplus cash to spend on health or sending their children to school.
Some buy baby formula with this money, thinking it is a better choice for their infant. Is this a double standard? Is Ireland playing both poacher and gamekeeper?
"The debate on breastf eeding versus infant formula will continue, but there always needs to be choice," says Cormac Healy, of the Irish Dairy Industries Association.
"We also have to remember that in the scale of things we produce less than 1pc of the world's milk, so singlehandedly we're not going to change the consumption patterns of any marketplace."
20pc of the milk produced on Ireland's 18,000 dairy farms goes into baby formula. Irish factories produce from milk to finished product in packaged tins, but we also export base milk powder for blending in other countries. We are not in control of how this product is sold to third parties or mothers.
"Were not a one-trick pony here, infant formula is an important sector but it's not all we do," says Healy.
"It's also produced under very strict regimes and has a very valid place in the nutrition area. In terms of the breastfeeding debate, there is the factor of choice and a lot of the time this is about information and support to mothers."
Closer to home, global food giant Danone has plants manufacturing infant formula in Macroom and Wexford, with Macroom producing over 125,000 tonnes of infant formula annually. Danone sponsors the Irish 'First 1000 days' baby and toddler nutrition campaign. SMA, which is owned by Pfizer, sponsors Ireland's Pregnancy and Baby Fair, which takes place in the RDS Dublin and Cork City Hall this April.
In Irish maternity wards, understaffing and the nice lady with trolley of made-up baby formula bottles are also pretty good at undermining the breast is best (or breast is normal) message.
Hospitals pay for the formula and new mums get it for free once they're admitted to the maternity ward.
Like most new mothers, I planned on breastfeeding my first baby. Generally it went well but within two months I was back working and baby was wholly bottle-fed from then on. With my second child I ended up back in hospital having surgery for a C-section complication. I pumped breast milk every four hours even straight after surgery like a demented person but eventually folded and bottle-fed.
And the brand I chose to continue feeding to my baby once I was discharged was the brand supplied in the hospital, in this case Aptamil.
Women who've just given birth, especially with their first baby, are exhausted, and if the baby doesn't latch on and feed they will often take the option of the free formula milk.
Some women desperately need infant formula. I needed it myself. But the WHO's position and on wards in Ireland the reality is that most women don't.
I found spending ¤15 on a box of formula really expensive and I'm living in a rich country. Imagine how expensive this is in real income terms in Africa or even China?
But hang on. Surely, if we don't sell this stuff to those markets, then somebody else will? Black market baby formula contaminated with melamine not only killed babies in China but has been found in milk powder sold as baby formula in East Africa. Surely Irish baby formula is then the safest option.
But is breast milk not the safest option?
Should we be finding other routes for high-quality Irish milk rather than baby formula? It's lucrative and valuable to the rural economy, but it's also undoubtedly controversial.
The quality of this product is a world-beater but Ireland could find itself the future focus of international criticism from NGOs who work in the fields of infant and mother care.
Is that the price we're willing to pay for our continued dairy-farm success?
What mums had to say:
I put the question to Twitter: ‘How do we feel about baby formula in Irish hospitals? As a mother or parent was it manna from heaven or expensive road to ruin?’
These were some of the replies:
I think it’s a necessary evil — very little support to establish breastfeeding in hospital and the first few days at home.
It’s pushed as the easy option when in fact the opposite is true, the pressure to ‘give a bottle/top up’ begins in hospital
If they didn’t give it to me my child would have suffered. I can’t produce sufficient breast milk due to a hormonal condition