Country 'fails to make the most of high quality dairy'
IRELAND has failed to capitalise on the quality of its dairy products and to market the imagery of the family farm, a leading expert on public health has claimed.
UCD's associate professor of public health, Paddy Wall, said Irish dairy products needed to be differentiated on a global level.
"All milk is not equal and it does not have the same nutritional profile," Prof Wall said.
"The family farm setup cannot be compared with the intensive system they have abroad.
"We have the imagery and yet we don't market it."
Prof Wall told the National Dairy Council's annual conference that the dairy industry should also be tapping into a growing market, our ageing population.
He said that sarcopenia, a condition common in elderly people where they lose muscle mass and become frail, was emerging as a public health problem.
Prof Wall advocated that whey protein, commonly consumed by rugby players and body-builders, should be part of the regular diet of the elderly.