Farm Ireland

Wednesday 25 January 2017

CAP campaign rolled out on the big screen

Published 05/08/2015 | 02:30

An advertising campaign to garner public support for the EU's Common Agricultural Policy (CAP) is being launched on both big and small screens around the country this week.

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Agri Aware, an educational body supported by the food industry, the EU, the IFA and FBD, is rolling out the €500,000 campaign that will centre on 30 and 90 second adverts encouraging consumers to support the aims of the EU's €55bn annual spend on CAP.

The ads on the virtues of the scheme will be shown in cinemas for the next four weeks.

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