Wexford farmer producing world's most expensive beef lands supermarket deal
An Irish beef farmer has just landed a deal to supply supermarket chain SuperValu with Wagyu beef - the most expensive beef in the world.
Originating in Japan and more recently bred in Australia, Wagyu beef is characterised by its intense marbling which leads to an extremely tender and juicy meat with a unique and distinctive flavour.
In recent years Wagyu has become a beef breed famous for its consistent high quality, featuring on the menus of some of the best restaurants in the world.
Now, Karl Strehlow, a cattle farmer from Murrintown, Co. Wexford will be supplying SuperValu with Irish Wagyu beef. He said the project has taken careful planning over two years and marks the latest milestone in his 10-year relationship with SuperValu.
“Our cattle are a mix of heifers and steers and between 50pc to 100pc Wagyu. These cattle have a unique history and are specially bred under conditions that produces beef of unrivalled quality.”
Strehlow, who also finishes 200 head of continental cattle, first discovered Wagyu beef while on holidays a number of years ago.
“I was struck by its stronger and more flavoursome taste I immediately became interested in producing it on my own farm.
“When I got back from the holiday I contacted a Wagyu wholesaler here in Ireland and I bought some to ensure the taste was consistent with what I got overseas and it didn’t disappoint.