Farm Ireland
Independent.ie

Sunday 28 May 2017

Irish beef set to feature at Breeders Cup 'Taste of the World' event

This is the first time that Irish beef will be served, following the opening of the US market access in January 2015.
This is the first time that Irish beef will be served, following the opening of the US market access in January 2015.
Margaret Donnelly

Margaret Donnelly

A year on from securing entry into the US for Irish beef, it is to feature at one of the world's largest sporting events

Irish beef is set to be the feature dish at the prestigious Breeders’ Cup World Championships Taste of the World experience in Warner Bros Studio, California.

Award winning Irish chefs’ Ed Cooney, The Merrion Hotel, Dublin and Martin Shanahan, Fishy Fishy, Kinsale will prepare 1,500 individual servings of grass-fed, quality assured fillet of Irish beef.

Ireland’s involvement in the event has been coordinated by Good Food Ireland and supported by Bord Bia and Dawn Meats.

This is the 6th year that Good Food Ireland has been invited to represent Ireland at the event which takes place during the Breeders’ Cup World Championships — the richest two days in sports.

This is the first time that Irish beef will be served, following the opening of the US market access in January 2015.

Speaking at the launch today, Margaret Jeffares, Founder, Good Food Ireland said “I am delighted that Bord Bia and Dawn Meats have partnered with Good Food Ireland and facilitated this high profile showcase for Irish beef. Many film and TV celebrities, horse breeders, owners and other VIPs from around the world will attend this exceptional tasting event featuring cuisine from 15 participating countries.”

Paul Nolan, Dawn Meats added “this event provides terrific opportunity to introduce our premium grass fed Irish beef to such a discerning US and international audience.

The “Taste of the World” attracts global media coverage and we are hopeful that this exposure will help us build brand awareness and recognition in this new export market.”

Online Editors