Balmoral Show: Echo the heifer becomes unlikely moo-vie star on Facebook
A Co Down heifer has become an unlikely social media star as her owners count down to the Balmoral Show this week.
Echo has racked up more than 30,000 views on Facebook after she starred in a series of online videos documenting her preparations for Ireland's biggest agricultural show, which kicks off on Wednesday.
This is the first year that the Balmoral Show launches as a four-day event, with organisers hoping to attract more visitors with a Saturday airing that caters to those tied up in school or work during the week.
Echo is owned by Libby Clarke, who farms pedigree beef shorthorn and pedigree Charolais cattle at her family farm in Magheralin near Moira.
The heifer has become an online star after she featured in a series of videos published by agri-insurer Autoline, which is sponsoring this year's beef shorthorn category.
"She's definitely hit the big time with the amount of hits we got," Libby said. "The kids are delighted, because Echo is so quiet and they work with her and get so much fun with her."
Libby said she first saw Echo at a show in Carlisle in October and bought her on Boxing Day.
The heifer comes from Kelso on the Scottish borders and brings a new bloodline into the pedigree herd.