National Dairy Council wins top award at the World Dairy Summit
Published 26/10/2016 | 15:11
The National Dairy Council has won an award for best International Milk Promotion at the World Dairy Summit
The National Dairy Counil scooped he Yves Boutonnat IMP (International Milk Promotion) Trophy award at the World Dairy Summit for HealthFest 2016.
The objective of Healthfest was to promote dairy for teenagers and healthy living. The IMP Trophy competition was introduced in 1989 as a means of showcasing, to dairy farming and industry delegates attending the annual IDF World Dairy Summit, the best generic advertising campaigns created recently amongst the group.
In honour of one of their founding member, Yves Boutonnat, it is now called the Yves Boutonnat International Milk Promotion Trophy.
As part of its campaign, the National Dairy Council analysed Ireland’s current obesity crisis and the myths and misunderstandings around dairy and other food categories and created an event called Healthfest.
The NDC teamed up with some of Ireland’s top experts in their respective fields, to provide teenagers with a scope of information on ‘Healthy Living’ through engaging and diverse talks.
“We were really honoured to receive this prestigious award” said Zoe Kavanagh, CEO of the NDC.
“We see Healthfest as a critical day for all Irish Students. We want them to stop and think about what they are eating and if they are exercising, because we do have a rising obesity issue in Ireland. So, if we can land some key messages with events like this we are on the road to doing a really important job.”