Â¤2,000 prize up for grabs for best bred Charolais
Charolais crossbred weanlings from Ireland are regarded by Italian feedlot owners as being superior to purebred Charolais animals from the breed's native home, according to livestock exporter David Garavelli.
Speaking at a recent suckler demonstration in Elphin Mart, the exporter highlighted the Charolais growth rate and meat quality as crucial attributes for the export market.
The Charolais exhibit at this year's Ploughing Championships will feature a display of top quality pedigree and commercial cattle that will show all of the breed's desirable characteristics.
Visitors to the stand can enter a raffle for a top quality in-calf commercial heifer, which will take place on Thursday afternoon.
The stand will also have information on the breed, sale dates and the society's annual news book will be available throughout the three days.
The Charolais National Show will take place on October 1 at Golden Vale Mart, Tullamore. Dozens of entries have already been received and entry to the sale is free of charge.
Meanwhile, the society's bull sales commence on November 5. This year, all animals must be tested as BVD free and also tested for testicle size, in order to attract new buyers to the already large Charolais customer base.
The average price paid for pedigree Charolais bulls has increased by €400 this year compared to 2010.