EU seeks to ease French fears over Hollywood in US trade talks
To date, the French government has refused to agree to any deal which includes film and digital media in an effort to protect the French culture.
“We need to work this out. It’s about finding language that people would be satisfied with,” said Mr. Bruton.
Advocates for the free trade agreement, which also aims to align US and European regulations, believe that inclusion of all industry sectors is essential to ensure optimum benefits of the pact.
France has previously acted as a deterrent to an EU-US free trade agreement, but the impetus for such a deal has grown in recent months as both sides of the Atlantic strive to further bolster their respective economies.
The proposed deal would foster new business opportunities between EU member states and the US, but those in favour of the initiative are concerned that a block from France in this regard may encourage similar addendum requests from US quarters that would only serve to undermine the full potential of the agreement.