Thursday 23 March 2017

Eir acquires Setanta Sports including BT Sport's Irish rights

Michael Cogley

Michael Cogley

Leinster prop Jack McGrath has clear targets for the new season. Picture credit: Pat Murphy / SPORTSFILE
Leinster prop Jack McGrath has clear targets for the new season. Picture credit: Pat Murphy / SPORTSFILE

Eir, the Irish telecommunications company has purchased Setanta Sports Ireland, the international sports broadcaster, also based in Ireland, for an undisclosed sum.

Speaking about the acquisition eir chief executive, Richard Moat, says that it is the company’s first step in owning television content.

“This is an extremely exciting and very important first step for us in television content ownership. We will now offer our customers the widest range and highest calibre of sports content in Ireland. Buying Setanta Sports Ireland is a game changer for eir and is our largest acquisition since we purchased Meteor in 2005.”

Managing director at Setanta Sports Ireland, Jon Florsheim, says that the deal is positive for customers of the sports services that shows the Barclays Premier League and the UEFA Champions League.

“Today marks a significant milestone for Setanta Sports Ireland. This is really positive news for our customers, our colleagues and our business. Eir's scale and reach presents us with the opportunity to grow our sports offering in Ireland.

"This agreement will ensure growing investment in Irish sport. I’m delighted for the team at Setanta and the investors who have shown so much commitment over the years. I have no doubt the business will grow even further in the future.”

The deal is subject to approval from the Competition and Consumer Protection Commission as well as the Minister for Communications, Energy and Natural Resources ahead of completion.

The processes will commence with formal notifications in the coming weeks.

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