Domino's train reindeer to deliver pizza this Christmas
Published 27/11/2016 | 17:17
In possibly the most bizarre festive publicity stunt of the season, Domino's Pizza is training reindeer to make deliveries.
In Japan's northernmost island of Hokkaido this Christmas, reindeer will be battling the cold to get pizzas to Domino's customers.
A Domino's Japan press release given out earlier this month said the pizza company is working with reindeer breeders at the Hokkaido Delivery Integrated Research Center to train them how to deliver pizza.
A full-scale rollout of reindeer will be implemented in December, according to the press release.
On Thursday, an update announced the reindeer will be tracked in real-time by a “GPS driver tracker”.
Various weather agencies have predicted the weather will be unusually cold in Japan this winter.
There are also expected to be severe snowfalls.
The sturdy, cold-resistant animals will ensure that even if the roads are blocked by snow, residents can still get their pizza.
Domino's, which has seen a surge in digital orders this year, is apparently taking "all possible steps" to ensure the welfare of the reindeer.
This includes working with experts to pinpoint the maximum weight they can bear, and the distance they can carry it for.