Conceiving a new market
Published 22/07/2010 | 05:00
Imagine, a live marketing agency, recently activated an experiential campaign on behalf of Ogilvy One for Lucozade lovers as it transported revellers to Oxegen.
The special Lucozade Bus (above) had a range of entertainment on board; Nintendo Wii's, laptops and videos to keep the audience engaged. Established in 2005, Imagine communicates company's messages through alternative methods.