Sunday 4 December 2016

Conceiving a new market

Published 22/07/2010 | 05:00

Imagine, a live marketing agency, recently activated an experiential campaign on behalf of Ogilvy One for Lucozade lovers as it transported revellers to Oxegen.

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The special Lucozade Bus (above) had a range of entertainment on board; Nintendo Wii's, laptops and videos to keep the audience engaged. Established in 2005, Imagine communicates company's messages through alternative methods.

Irish Independent

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