Coca-Cola is the country's favourite brand while Irish names perform strongly
Coca-Cola is the country's most popular brand for the eleventh year in a row, although Irish labels continue to remain popular among consumers, according to a new study.
The Top 100 Brands, which was compiled by Checkout magazine in association with Nielson, shows that Avonmore milk was just behind the US soft drink giant, occupying second place.
Other strongly performing Irish brands were Brennans bread and Tayto crisps, which took the third and fifth spots respectively. Cadbury Dairy Milk, placed in fourth, rounded out the top five.
Other Irish brands making headway in this year’s list include Jacob’s (9th), Club soft drinks (13th), Irish Pride (14th), Dairygold (15th ) and Pat the Baker (22nd).
“It’s never been as competitive in the Irish grocery landscape, and Ireland’s biggest brands have risen to the challenge,” said Stephen Wynne-Jones, Editor, Checkout.
“While Irish shoppers are largely creatures of habit, this year’s Top 100 indicates that consumers are willing to switch, provided their quality and value expectations are met.”
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.