Tuesday 28 February 2017

Chopped to create 90 jobs in Dublin as it expands healthy food franchises

Paul O'Donoghue

Chopped managing director and co-founder Brian Lee
Chopped managing director and co-founder Brian Lee

Irish healthy food firm Chopped is to create 90 new jobs as a result of the company's franchise rollout.

Chopped’s first franchise will open at 109 Grafton Street in January. This outlet, which will employ 10 staff, will be followed by five other Chopped franchises across North County Dublin, South County Dublin and Dublin City Centre in early 2016.

The new franchises will join existing, wholly owned Chopped outlets in Baggot St, Dublin city centre; Ballsbridge, Dublin 4 and a third outlet in Fairview.

In mid-November a Chopped Raw concession was opened in Stephen’s Green to serve Chopped’s popular raw juices and smoothies. The four outlets currently employ 69 people.

The healthy fast food retailer was founded in 2012 by Dublin entrepreneurs Brian Lee and Andy Chen. Various ingredients, such as lettuce selections or garden fresh vegetables, are  “chopped” and freshly dressed into Chopped’s unique salad bowls, sandwiches or wraps.

To open a Chopped store, the turnkey capital cost is approximately €150,000. This includes a provision for working capital and the fee for a single store franchise is €15,000.

Mr Lee, who is the company's managing director, said: "The speed at which Chopped has grown though has been phenomenal. We knew Ireland wanted a healthier option and the fact that so many people approached us looking to franchise Chopped’s really confirmed this.

"Franchising is the best way to maintain the growth of Chopped and it’s a fantastic endorsement of the Chopped product that we have six franchises on board already."

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