Friday 28 October 2016

Carlsberg's first-quarter sales hit by China decline

Teis Jensen

Published 11/05/2016 | 08:27

Liverpool FC Greats Robbie Fowler, Dietmar Hamann and Jason McAteer
Liverpool FC Greats Robbie Fowler, Dietmar Hamann and Jason McAteer

Danish brewer Carlsberg on Wednesday said sales fell more than expected in the first quarter due to decline in the Chinese market and foreign exchange fluctuation.

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Sales fell 3pc to 13.01 billion Danish crowns, missing the 13.18 billion crowns average of 14 analyst estimates compiled by Thomson Reuters. The negative impact from foreign exchange amounted to 5 percentage points, the brewer said.

Sales in Asia, one of Carlsberg's primary growth regions, fell 0.7pc to 3.5 billion crowns. Analysts had expected growth of more than 2pc.

"Beer market development in Asia was mixed with continued growth in markets such as India and Nepal while the Chinese market declined by 3-4pc," Carlsberg said in a statement.

The brewer said sales volume grew in India and Nepal, and declined in China as a result of brewery closures.

Carlsberg's sales in Asia surpassed those in Eastern Europe last year but volume fell in China. Carlsberg decided to close seven breweries mainly in eastern China to focus on strongholds in the western part of the country.

"Volume development in Asia was weaker than expected," said analyst Morten Imsgard at Sydbank.

Carlsberg is the smallest of the world's four biggest brewers - soon to number three with the planned $100 billion takeover of SABMiller PLC by Anheuser Busch Inbev SA. Heineken NV is ranked third.

China is increasingly important for big international beer brands as growth elsewhere stalls. The country accounted for half of the industry's global volume increase last year.

Snow is China's top-selling beer with a market share of around 30pc. AB Inbev said in March it would sell 49pc of Snow to China Resources Beer Holdings as part of its planned takeover of SABMiller.

Since assuming his role a year ago, Carlsberg's Dutch Chief Executive Cees 't Hart has launched a cost-cutting program and a strategy to boost growth, which has been subdued since the takeover of leading Russian beer brand Baltika in 2008.

The Danish brewer, which did not disclose first-quarter profit, said it expected low single-digit organic operating profit growth in 2016. It also said it expected a negative foreign exchange impact of 550 million crowns in 2016, rather than earlier guidance of 600 million.


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