Cadbury gets it spot-on for '12 Olympics
CADBURY today launched the multi-million-euro "spots v stripes" advertising campaign as part of the run up to the 2012 Olympics in London.
The campaign, which is being rolled out across the UK and Ireland, is one of the biggest campaigns of the year, with the chocolate maker investing some €15m in Ireland alone.
The campaign is focused on the idea of getting people to play games and not necessarily focused on sports alone.
Brian O'Sullivan, managing director for Cadbury Ireland, sees the campaign as key for the brand between now and the Olympics' opening ceremony in two years' time.
Indeed, Cadbury hopes the campaign can sustain itself beyond the 2012 games.
"We've invested a lot in this campaign and we are very confident it will have the required effect," he said.
"There will be a television campaign and an interactive element to it as well as the more traditional forms of advertising.
"The campaign is very important to us, especially as we are an official sponsor of the Olympics as well as the Irish Olympic team Spots v Stripes fits in very well with our partnerships," he added.
The TV ads have been created by the same people that thought up the popular "Gorilla" campaign and if they are half as popular as that ad, Cadbury's should be more than happy.