Burberry Group said its chief creative officer Christopher Bailey would become its chief executive, following the departure of its long-standing chief Angela Ahrendts to Apple.
The company said that Ahrendts would step down by mid-2014 after which Bailey would be appointed to the dual role. He will also be joining the board in due course, the company said.
Bailey has been at Burberry since 2001 and has held the major creative role for six years.
Ahrendts will join Apple to take up a newly created position as a senior vice president with oversight of Apple retail and online stores. She will report directly to CEO Tim Cook.
Burberry also said on Tuesday its retail revenue rose 17pc to £694m (€818m) in the six months to September 30 - bang in line with analysts' forecasts.
The outcome compared with £577m in the same period last year, and a first quarter rise of 18pc.
Retail sales from stores open at least a year grew by 13pc, helped by double digit growth in Asia Pacific and the Europe, Middle East, India and Africa (EMEIA) division region and high single digit growth in the Americas.
Total revenue was £1.03bn, up 14pc.
Shares in Burberry, up 41pc over the last year, closed Monday at 1,585 pence, valuing the business at £7bn.