Tuesday 25 April 2017

Brown Thomas completes €24m development

 

Paloma Feijoo and Louise Sweeney shopping in the Lululemon section in Brown Thomas on Dublin’s Grafton Street. Picture by David Conachy
Paloma Feijoo and Louise Sweeney shopping in the Lululemon section in Brown Thomas on Dublin’s Grafton Street. Picture by David Conachy
Samantha McCaughren

Samantha McCaughren

Luxury department store Brown Thomas has completed a three-year €24m investment programme at its Grafton Street shop with the opening of a new 'athleisure' section, new cafe and new standalone beauty lounge on nearby Clarendon Street.

The store's athleisure section aims to tap into a growing trend for sportswear being worn at other times. Brown Thomas has brought cult Canadian brand Lululemon to Dublin.

Stephen Sealey, managing director of the Brown Thomas Group, said that retailers needed to work harder than ever to get customers into shops.

"Online is growing, and we have substantial plans for that, but the growth in online has taken (consumer) traffic off the streets," he said.

"Because of our investment here we're ensuring that Brown Thomas continues to be a destination not only for our customers but for brands. That's the reason we keep investing."

In 2014/2015, the shop overhauled the ground floor, in 2015/2016 it restored the outside of landmark shop and in 2016 it upgraded the lingerie rooms on the third floor and part of the second floor.

As well as Lululemon, British trainers retailers Offspring will also open in the shop.

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