High street chain Argos is launching its own brand of tablet computer.
The 7-inch device costs £99.99, is called MyTablet , and will come in pink or silver metal cases. It goes on sale tomorrow.
The high street retailer said the proportion of Argos sales via mobile devices, which include tablets, is now 15%.
Internet browsing, TV, music and video streaming, Skyping and social networking can all be carried out on MyTablet.
A spokesman said the device has been designed "with teenagers in mind offering all the functionality of a traditional tablet with built-in parental controls for younger users".
It is powered by a 1.6GHz dual core processor, with a 7-inch, 1024x600 resolution LCD glass screen and features 8GB of memory which with a Micro SD port which can support up to 32 GB with a Micro SD Card.
The device has a built-in two mega pixel camera plus a front facing camera, and is Wi-Fi enabled with Bluetooth capabilities.