130 films, 40,000 bums on seats and apps galore for Jameson film festival News Now app from RTE
Published 17/02/2011 | 05:00
THE JAMESON Dublin International Film Festival kicks off today, and with the development of iPhone and Android apps, the festival now boasts a presence across all media platforms.
Since its foundation in 2003, audience figures are said to have increased threefold, with annual admissions over 40,000, and it now has a programme of over 130 films and events as well as over 80 international guests participating in the festival.
The festival recognises that the strong positioning and effective marketing presence has been supported by the vital and integral role played by its sponsors.
"We are very pleased that all of our funders have continued to support us in these difficult times, and we are delighted to welcome new sponsors and supporters to what is Ireland's biggest and best film event," says festival chief executive Joanne O'Hagan.
Jameson has been title sponsor and key commercial partner for the festival since its inception, and has allowed it to become a sustainable and ever-growing event. The title sponsorship is also supported by an integrated €1.5m marketing campaign.
Among the new events this year is 'Screentest'. Sponsored by the Broadcasting Authority of Ireland (BAI), it aims to help the sustainability of the indigenous film and television industry by celebrating Irish film and television, and highlighting opportunities and various career options.
With the help of film and broadcasting industry members including Oscar-nominated Juanita Wilson and radio DJ Rick O'Shea, it is hoped 'Screentest' will present an opportunity for those interested in pursuing a career to receive helpful advice about getting started. A number of film and media courses in the country will attend the festival.
"This event gives those interested in pursuing a career in film, television or radio a unique opportunity to meet with and learn from a range of experienced professionals," says BAI chief Michael O'Keeffe.
Core festival funding support also comes from The Arts Council / An Chomhairle Ealaíon and Bord Scannán na hÉireann / the Irish Film Board, which is integral to the success of the festival's programme of events. Many in-kind partnerships have also continued. Returning sponsors include: Cineworld as the Official Cinema Partner; Renault as the Official Vehicle Partner, The Merrion Hotel as Official Hotel Partner and Windmill Lane as Official Post Production Partner. New to the festival this year is Wells Cargo as Official Print Transport Partner.
Publicis draws in The Hive
PUBLICIS QMP has announced that The Hive creative agency will be integrated into Publicis QMP with immediate effect. Padraig Burns, managing director of Publicis QMP commented: "We are really looking forward to integrating [The Hive team] into Publicis QMP. It's an opportunity to grow our business and bring some very talented people into the agency". Jimmy Murphy, MD of The Hive agreed with Mr Burns sentiments; "We share a very similar creative culture with Publicis QMP and I believe they have led the way in creating an agency model for the digital age." Clients of "The Hive" include News International, Barnardos and Q102.
News Now app from RTE
RTE has launched the RTE News Now application for the iPad. The app offers national and international headlines, top stories, live news bulletins and on-demand video clips and content from the news, sport, business and entertainment world.
Optimised for the iPad, the app is said to allow easy navigation, with each page designed so that users can view content in portrait or landscape orientation.
Podcasts can also be accessed while stories can be shared via email, Facebook and Twitter.