Thursday 29 January 2015

McDonald's sees monthly sales drop

Published 08/11/2012 | 14:18

McDonald's has seen a key sales figure drop for the first time in nearly a decade (AP)

McDonald's says a key sales figure fell in October, marking the first monthly drop in nearly a decade for the world's biggest hamburger chain.

The US-based company says global sales at restaurants open at least a year fell 1.8% for the month. The last time the figure dropped was in 2003.

The figure is a key indicator because it strips out the impact of newly opened and closed locations.

The fast-food chain says the figure fell 2.2% in both the US and Europe. In the region encompassing Asia, the Middle East and Africa, it dropped 2.4%.

After years of outperforming its rivals, McDonald's has seen sales slow recently as the company faces intensifying competition and a persistently weak economy. (McDonald's)

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