McDonald's sees monthly sales drop
Published 08/11/2012 | 14:18
McDonald's says a key sales figure fell in October, marking the first monthly drop in nearly a decade for the world's biggest hamburger chain.
The US-based company says global sales at restaurants open at least a year fell 1.8% for the month. The last time the figure dropped was in 2003.
The figure is a key indicator because it strips out the impact of newly opened and closed locations.
The fast-food chain says the figure fell 2.2% in both the US and Europe. In the region encompassing Asia, the Middle East and Africa, it dropped 2.4%.
After years of outperforming its rivals, McDonald's has seen sales slow recently as the company faces intensifying competition and a persistently weak economy.