A British father has drowned on holiday in the Canary Islands while his family looked on.
The 44-year-old was dragged from the sea after going into the water at Playa Grande in Puerto del Carmen, Lanzarote, at around 4pm on Saturday.
His wife and children had to be taken away while efforts were made to revive him but he died at the scene, said a source with voluntary emergency and rescue service Emerlan.
The source described the man as a holidaymaker and said he had ignored a red flag warning not to go into the sea.
He said: "A lifeguard tried to warn him not to go into the water by blowing his whistle because conditions were bad.
"When the red flag is up swimming is forbidden and going into the water is the swimmer's responsibility.
"Paramedics spent 40 minutes trying to save his life but he died at the scene."
In addition to two ambulances, the scene was attended by members of the local police and the Civil Guard.
The Canary Islands are a popular tourist destination with British holidaymakers, particularly at this time of year as they offer good prospects of winter sun.