Three gets trending with Independent.ie
Published 23/04/2014 | 13:07
Three, the network that never sleeps, stays on the pulse of what’s hot in association with Independent.ie
This week, Three has announced the huge success of its partnership with Independent.ie and their trending news and video portal ‘Three Trending’. The latest trend-spotting initiative was launched in September 2013 to showcase viral news and video content from Independent.ie to Ireland and around the world.
Since its inception, the lifestyle section has attracted over 200,000 unique users per month. Three, the network that prides itself as a leader in data and innovation, launched the initiative in pursuit of attracting readers with trending news headlines, videos and international stories.
From viral videos to Twitter spats or topical technology to user-generated photo galleries, the Three Trending section is a truly interactive section with something for every reader. Compiled by Independent.ie’s award-winning editorial team, Three has insured that it is one step ahead with Three Trending and its content which is at the centre of the nation’s discussions, social shares and engagement. Irish and worldwide users can get involved with the trend-spotting section by completing interactive polls, submitting photos via Twitter or joining its Facebook conversations. Innovative widgets designed by Newswhip also allow a live feed of the most viewed and shared news and videos to be displayed in real-time so readers never miss a thing.
“The Three Trending section is about sharing social news with our readers quickly and effectively. We build rounded articles in a three-dimensional fashion – including how to share, follow and get involved with every story. The section works with the Independent.ie Twitter and Facebook pages to ensure you get the news you want on your chosen platform.” – Clare Cullen, Independent.ie Social Media Editor.
Elaine Carey, Chief Commercial Officer of Three, said: “Being one step ahead of the curve is part of Three’s core DNA. For us, the partnership with Independent.ie and Three Trending feels like the natural fit for a brand that prides itself in offering innovative ways for our customers to use their All You Can Eat Data to access online content.”
As a result of the impressive innovation of Three Trending, Three, the network as it should be was shortlisted in the Media Awards 2014 for Best Collaboration Between Agency and Media Owner.
Get involved and be up-to-date on what’s trending right now by clicking here to log on to Three Trending section.